Month: June 2017

Pay-per-click Advertising Mistakes to Avoid

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. PPC advertising is a great way to get visitors when you need traffic and you need it now. However,… Read more →

Building a Brand Through Quality Web Design

Whether you choose to acknowledge it or not, branding is an important aspect of your ecommerce business. It can facilitate a connection with your customers in ways that exceeds the physical features of your products or services. Branding is therefore a key component to Customer Relationship Management (CRM), as it affects the way your customers interact with your business. Brands… Read more →

The Difference Between Paid Search and Organic Search

The debate Even the best SEO company in Sydney would find themselves involved in the debate between paid and organic search, and whether it’s better to use paid search (PPC) or organic search marketing. This is a difficult debate as both methods have specific benefits and drawbacks. However, it is commonly agreed that knowing them both will allow you to… Read more →