Optimising your website for search has never been more important. With literally millions of websites, blogs and online businesses out there all fighting for the top spot on Google, Bing or Yahoo, delving into search optimizing for the first time can feel like you’re in a tunnel with no sign of a light at the end. So, we’ve compiled a handy list of tips and tricks that are vital for boosting your search ranking.
1. Provide Information:
Gone are the days when all you needed to do was stuff your content full of relevant short- and long-tail keywords and publish it to jump ahead in Google’s search engine ranking. Since spammers took advantage of the system, search engines have seriously hiked it up when it comes to picking who deserves the top rankings and why.
Put simply, Google likes websites and blogs that provide great information for users. Although nobody’s saying keywords aren’t worth thinking about, they are simply no longer a priority. Instead, focus on improving your SEO by creating content that is interesting, well-written and provides your readers with something new to learn.
2. Link Building:
In the world of social media and online video advertising, you would be forgiven for thinking that link building via guest posts is a thing of the past. Admittedly, blogs are refusing guest post submissions at an alarming rate, however, that’s more to do with keeping content mills at bay and doesn’t necessarily mean that you won’t be considered as an exception if you produce top-quality content that’s guaranteed to attract readers to the blog.
Link building goes much further than simply guest posting, though. There are many ways in which you can build up a presence online and benefit from additional backlinks in the process. For example, doing something newsworthy in your local community could mean that you’re picked up and linked to by a local news site.
3. Think Mobiles:
If your website or blog is not mobile-friendly, then it won’t matter how many links you build or how amazing your content is. Simply put, a non-mobile friendly website or blog is rarely blessed with the top spot in Google, especially for a popular relevant keyword search.
It really doesn’t take much to ensure that your site or blog is mobile-friendly today; content management systems such as WordPress offer a selection of both free and paid responsive themes that work on any device. It can’t be stressed enough how important mobile-friendliness is. Without it, your site is at grave risk of being left behind and earning a bad reputation.
4. Hire the Experts:
In some cases, business owners find that search engine optimisation is a task best delegated. Unless you’re a webmaster and have plenty of time to dedicate to improving your SEO, hiring an expert will ensure professional results and let you worry about the other stuff.
But, be careful when hiring; today you can find many SEO ‘experts’ marketing themselves online who could end up doing more harm to your business. The best way to find a reputable search engine optimisation agency is to ask around for recommendations; there’s less risk of being ripped off this way. You can also use online review sites or social media to find the experts you need.
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